Pure Instinct Crush Pheromone Infused Perfume

Pure Instinct Crush is a pheromone perfume in a slim 9.2 ml spray, built around a bright citrus opening, a soft floral middle and a warm amber-musk finish. It's a good fit if you like fresh, easy-to-wear scents and want something small enough to keep in a bag or desk drawer. As with any fragrance, the reason to buy it is that you enjoy how it smells.

What Crush smells like

Pure Instinct places it in the fresh floral family. The first spray is all citrus peel: orange, ruby grapefruit and mandarin, sharp and juicy for the first few minutes. As that lifts, the heart comes through with freesia, magnolia and rosewater, which gives it a clean, slightly powdery floral feel rather than a heavy bouquet. The dry-down settles on amber and cashmere musk, soft and skin-like. Fragrances always shift a little on different people, so the balance between the citrus and the musk will vary from wrist to wrist.

To judge it fairly, spray one wrist and leave it alone. Smell it straight away, again after twenty minutes and once more a couple of hours later. The first sniff is mostly citrus; the version you'll actually live with is the floral-musk stage that follows.

It's light enough for daytime and the office, and the warmer base keeps it pleasant for an evening out. People who usually wear unisex citrus colognes often get on well with it, as the florals stay fairly sheer.

What "pheromone-infused" means here

The ingredient list includes a synthetically derived, vegan pheromone compound alongside the fragrance. We don't make promises about what that does for anyone, and you shouldn't expect it to change how people behave around you. Think of Crush as a fresh floral fragrance first. If you're curious about the pheromone side, it's an inexpensive way to try a format you haven't used before.

How to apply a pheromone perfume spray

Hold the bottle a hand's width from the skin and mist the inner wrists, the sides of the neck and behind the ears. Don't rub your wrists together afterwards; it flattens the citrus top notes. Because it's an alcohol-based spray, it evaporates faster than an oil, so plan to top up during a long day. Applying over unscented moisturiser helps it stay noticeable for longer. A single spray on the collarbone or the nape is plenty if you work in close quarters with other people.

Spray, roll-on or oil?

Crush comes in three formats. This spray gives the lightest, most even coverage and is the quickest to apply. The 15 ml perfume oil sits closer to the skin with a softer trail, and the 10.2 ml roll-on is the tidiest option for touch-ups on the go. All three share the same scent.

Storage

Keep the bottle capped, upright and out of direct sunlight and heat, which break down top notes fastest. A bathroom windowsill is the worst spot; a drawer is ideal. The compact bottle travels well in a toiletry bag.

Specifications

• Brand: Pure Instinct
• Scent: Crush, fresh floral
• Notes: orange, ruby grapefruit, mandarin; freesia, magnolia, rosewater; amber, cashmere musk
• Format: spray, 9.2 ml (0.31 fl oz)
• Ingredients: Alcohol Denat., Fragrance (Parfum), Water (Eau/Aqua), Perfume (Vegan, Synthetically Derived Pheromone)
• Paraben-free; not tested on animals (per the supplier)

See other scents from Pure Instinct or browse our full pheromone fragrance collection.