Wood Rocket Tattoo Heart Motherfucker Enamel Keychain

The classic tattoo heart with a banner across it usually says "Mom". The Wood Rocket Tattoo Heart Motherfucker enamel keychain keeps the sailor-style artwork and changes the message to something a lot less sentimental. It's a novelty keychain that looks like a piece of vintage flash until someone reads the scroll.

The look

A red heart sits at the centre, wrapped in a banner reading "Motherfucker", all drawn in black on a gold background. The red is the only bright colour, so the heart stands out first and the joke lands second. It has the clean, bold lines of American traditional tattooing, the style you'd find on old sailors' forearms.

Gift ideas

It's a cheeky present for a mum with a dark sense of humour, a tattoo-loving friend, or the person in your life who uses this particular word as a term of endearment. It works as a stocking stuffer, a birthday add-on or a "thinking of you" gift for someone who'd roll their eyes at anything soppy.

Wearing it

Clip it to your keys, a denim jacket, a backpack strap or a makeup bag. Enamel can chip if it's knocked hard against metal, so a separate clip away from your sharpest keys will keep the colours crisp for longer.

Why the heart works

Traditional tattoo hearts are some of the most recognisable images in body art, so the reference is clear even to people with no ink at all. Swapping the loving banner for a swear word is the kind of joke that gets a laugh from tattoo fans and non-fans alike, without needing any explanation.

Specifications

• Brand: Wood Rocket
• Type: enamel novelty keychain
• Design: red heart with "Motherfucker" banner, tattoo flash style
• Colours: black and red on gold

Pair it with its skull-and-knife partner, the Fresh Outta Fucks keychain, browse the Wood Rocket range, or add one of our greeting cards.