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Rosie the Riveter flexed her bicep to recruit wartime workers; this Wood Rocket version flexes it to issue a warning. The I Will Fuck You Up feminist enamel pin pairs that famous pose with blunt, sweary lettering, so it reads as both a nod to history and a very clear boundary.

The design behind this feminist enamel pin

The original "We Can Do It!" poster is one of the most recognised feminist images there is, and its rolled sleeve and headscarf are instantly familiar. Swapping the slogan for something far less polite turns it into a pin for people who are done being nice about it. It's funny, but it also makes a point, which is why it works as a gift for a friend who has just come through something tough.

How to wear it

Put it where people will see it: a jacket lapel, a backpack strap, a hat or a work bag that's yours alone. It looks good on its own, or alongside other statement pins like Wood Rocket's Sparkly Pink Uterus or She/Her pronoun pin. Worn at a slight angle on a collar, the pose and lettering stay readable even from across a room.

A note on language

The wording is explicit, so it isn't for every setting. Schools, family gatherings and many workplaces will be the wrong audience; a gig, a protest or a night out is a better fit.

Care

Keep it away from harsh cleaners. A soft dry cloth removes fingerprints, and storing it on the original card or in a pin case stops the enamel from chipping against keys and coins in a bag. If the back loosens over time, a replacement locking back is cheap and keeps it secure.

Specifications

  • Brand: Wood Rocket, I Will Fuck You Up
  • Type: enamel lapel pin
  • Design: Rosie the Riveter flexing, with "I Will Fuck You Up!" text
  • Packaging: retail backing card

More bold pins and adult colouring books are in the Wood Rocket collection.

Helpful Information

Frequently Asked Questions

Helpful answers about Wood Rocket I Will Fuck You Up Enamel Lapel Pin.

Who is the woman on the I Will Fuck You Up pin?

It's based on Rosie the Riveter, the figure from the Second World War 'We Can Do It!' poster who became a symbol of women's strength. Wood Rocket keeps the flexed-arm pose and swaps in a much ruder slogan.

Is this a good gift for a feminist friend?

For a friend who swears and appreciates dark humour, yes. It's especially fitting after a breakup, a tough job or a personal win. If they prefer things polite, choose a gentler design.

Where is it appropriate to wear a sweary pin?

Casual places where adults expect it: concerts, bars, protests, festivals and your own bag or jacket. Avoid school, family events and most workplaces, where the language could cause problems.

What can I attach this Rosie the Riveter pin to?

Any fabric thick enough to hold a pin post: denim, canvas, wool coats, hats and backpack straps. Thin T-shirt cotton works but can sag, so add a second pin back for support.

How should I clean an enamel pin?

Wipe it with a soft, dry or slightly damp cloth and dry it straight away. Skip polish, alcohol and abrasive cleaners, which can dull the enamel and metal.

Are there other funny pins in the same range?

Yes. Wood Rocket makes several cheeky designs, including Eat a Bag of Dicks and Live Laugh Cum, so you can build a collection that suits your sense of humour.

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